Brand identity is the collection of all elements that a company creates to portray the right image to its consumers. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
Brand identity is a combination of everything mentioned above. It’s a brand’s personality and appearance – a set of traits that differentiates a business from the competition.
A business with a strong brand identity is more memorable than a generic one. Make sure to use your brand elements consistently in all your communication channels, and people will start recognizing your brand instantly. The term of refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.
Before you start creating your design assets, you need to start from the ground up and lock in the basics of your design structure: the building blocks of your brand identity. You need more than a logo to leave a lasting impression on a potential customer. Well-executed brand identity increases brand awareness and helps new and prospective customers find their way back to you.
A strong brand identity is usually defined in a brand style guide or a brand book, supported by the company’s core values and critical business goals. Brand identity design all your graphic design decisions that define a brand. IT includes a company’s visual identity, such as the logo, color palette and graphic elements, as well as marketing materials such as business cards and product packaging. Branding includes all the marketing efforts to bring the brand identity into the real world. Just like the iron brands used to mark each need to use some tools to mark your company’s assests.
A successful branding effort reflects the brand identity design good. Poor branding is when the brand guide is no following or the brand identity is not executed well.
