Digital printing is a method of printing from a digital based image directly to a variety of media. It usually refers to professional printing where small-run jobs from home and office is only possible because of digital processes that bypass the need for printing plates and other digital sources are printed using large-format uses database-driven print files for the mass personalization of printed materials. Digital printing has revolutionized photo printing terms of the ability to retouch and color correct a photograph before printing.
Digital printing is used for personalized printing for example, children’s books customized with a child’s name, photo books or any other books. The savings in labor and the ever-increasing capability of digital presses means that digital printing is reaching the point where it can match or supersede offset printing technology’s ability to produce larger print runs of several thousand sheets at a low price.
Digital printing offers business a cost-effective and effective way to create high-quality marketing materials. However, digital printing allows for smaller print runs, which means business can save money by only printing the exact amount of materials they need. This not only reduces waste but also allows for more flexibility in marketing strategies.
It differentiates from other forms of marketing in that it recognized the long-term value of extends communication beyond intrusive and sales promotional messages. With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology opens more collaborative and social communication channels such as tools for managing relationships with customers that go beyond demographics and customer service data collection.
Another advantage of digital printing is that it can print large formats, making it ideal for creating banners, posters and other large-format marketing materials. Digital printing can print large-format materials quickly and efficiently, allowing businesses to product high-quality materials for events, promotions and other marketing activities.
